From a technical-illustration for a product manual to large scale wall graphics, we produce illustration which communicates a message, supports points made in text, provides a visual-recall element as part of an identity, or adds depth to an information graphic. Illustration is a fantastic way to remove text from a piece of visual-communication, language barriers are transcended, often negating the requirement for translations when material requires localisation.
Quality stock photography is an excellent tool to add visual interest to an email, blog entry or sales article. But there's a point where imagery is generic, still somewhat vague in it's intent, and ultimately doesn't capture the imagination of your audience as well as a commissioned illustration can. You get exactly what you need with an illustration. The exact point you need to make, in a style which is in empathic to the copy, resonating with the audience. You are also guaranteed exclusivity, no risk of your illustration showing up on a Facebook post from a competitor next week. When we take an illustration brief, we're thinking about the medium of distribution, it's possible the commission will never be printed in the traditional sense, only ever seen on-screen, behind glass, backlit in the most vibrant hues you can only dream about when printing to standard paper.