We'll work with you to devise and develop infographics and timeline graphics to raise your business, brand or product profile, expand your audience, and drive customer affinity.
An asset can be defined as a thing or object with intrinsic or acquired value. Value can be added in a number of ways.
An infographic is a creative combination of text and images, displayed in an engaging manner. They are designed to guide the eye of the reader as they absorb its information. Topics for infographics can range from scientific data to a pop culture subject with a cult following. This information may include statistics, quotations or other compelling data that is relevant to the content of the asset and creates an affinity with the reader.
While promoting an infographic, one of our primary goals is to drive traffic to the infographic page and in turn to encourage visits to other pages of your website.Getting your infographic out there gets your business or brand out there too. Better yet, your business will be gaining exposure in a fun and positive way that people will associate with your business.
When you add a hashtag to a keyword when you post to Instagram, Twitter or even Facebook, you are creating metadata. The graphic or photo you uploaded transforms from being an ephemeral post to a potentially valuable digital asset.
When we complete a photoshoot or source a particular stock photo, the photo fulfills a brief, but when we name the photo to reflect the subjectmatter, add metadata to describe the content and the context, we increase its commercial value significantly, if used on social media in a planned manner as part of a campaign, our photo or graphic, (or series of photos or graphics) can become a powerful tool in raising profile, awareness and most importantly, engagement, for our clients' brands and businesses. Furthermore, if the tagged, asset is made available to other stakeholders, the digital asset can be re-used in a predictable manner again and again, increasing the return on investment, and increasing the power of the implicit message contained in the image itself, or the metadata around it.